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The pared down INCI list has nine ingredients.
May 4, 2023
By: Christine Esposito
Editor-in-Chief
Procter & Gamble has rolled out Head & Shoulders Bare, a new anti-dandruff shampoo formulated with just nine ingredients. According to a recent study conducted by Head & Shoulders, more than half of scalp health sufferers have the misconception that anti-dandruff shampoos damage their scalp and that DIY home treatments are a more effective solution for their scalp concerns. In the study, 90% of scalp health sufferers have tried a DIY scalp solution they discovered from a new...
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